Son of Sound “Guitar collection” – rewriting the score

 

This collection was one of the main independent attractions at Baselworld 2013. After further developments, the new-generation Son of Sound ‘Guitar Collection’ is back in the spotlight.

The Son of Sound is a creation that’s high in ArtyA content: off-the-wall, uncompromising, and pure rock. Its origins embody the desire common to all the fully-independent brand’s designs – coming up with an emotion-packed, passionate timepiece that breaks away from traditional watchmaking codes. The Son of Sound has been made in the image of ArtyA and its designer Yvan Arpa, taking the road less travelled, far from the dictates of convention.

Let there be rock

Prevailing watchmaking standards are perhaps not the best way to measure the new Son of Sound Guitar Collection. By nature, these watches bear no resemblance whatsoever to existing timepieces. The Son of Sound ‘Guitar Collection’ really has rewritten the score.

The ‘buttons’ are made to resemble the machine heads used to tune guitars and bass guitars – or, in this case, to fine-tune the date and time and ‘play’ the chronograph. The display draws unashamedly from the repertoire of the very best inventions in watchmaking. The minutes are shown by a central sword-shaped hand, while the sweeping hour hand is displayed in a central window, on top of a date instant-jump window! A second central hand marks the chronometer time. And conducting this ensemble is a Concepto caliber especially tailored for the Son of Sound ‘Guitar Collection’, which goes by the name of Woodstock – what else

 Dark side of the Rock

The Son of Sound Guitar Collection also sports four new black variations limited to 99 pieces. The first, Black Betty, is the most radical. Featuring a black case, black back and black strap, the Black Betty belongs firmly to the Gothic pantheon – with a black metal backing track, of course.

The second number, Black Gold 2, combines black and gold in an innovative Classic Rock register. This timepiece is dark and classy – its windows, hands, sound holes and signatures sport an ArtyOr alloy finish adorning a dial with four hand-spun genuine 5N gold strings running across it.

The third black version, Black Gold, plays alt-rock: combining the soft melody of gold on its dial, bezel and workings with the more radical black hue that is the essence of the Guitar Collection. The Black Gold embodies the forbidden union of luxury and lust; the light and the dark side of the Force – a watch that’s full of thrills for those who want it both ways.

Race is a fourth and final addition to the collection – but why is it set apart from the others? “Because this one is different – it’s a racehorse!” declares Yvan Arpa. Only fifty of these will be made, in racing colours – red, white and black tones redolent with the feel of 1950s racetracks. Yvan Arpa has sought to create a ‘Racers Cafe’ universe, embodying the era in which Rock’n’Roll was born. Only Son of Sound could lay claim to this pedigree with such brilliance.

MOVEMENT: Automatic “Woodstock” by Concepto (Swiss made) / Chronograph / 27 Jewels / 4 Hands / Power reserve 48 hours

 

CASE: 316 Stainless Steel / Black PVD coated / Height 52 mm Width 50 mm Depth 15 mm
GLASS: Sapphire glass
STRAP: High-end Crocodile(or Cow Leather)
WATERPROOF: 50 m
MADE IN SWISS

 

The chronograph movement, called “Woodstock”, is made by Concepto and SC2.
The 4 active pushers inspired by guitar “tuning pegs” have the following functions: start/stop (chronograph), reset (chronograph), hours change, date change.
The strings on the dial are hand-stretched and fully made of 18K Gold.
World limited edition 99 pieces each.

 

Son of Sound GUITAR all models